Established in 2007 in Bulgaria by Martin Ivanov, Te Amo is a high-quality herbal teas brand. The company introduces a new way of preserving and processing the herbs that conserve all of the plants’ qualities resulting in a product that is 100% organic with a substantial positive impact on people’s health and overall well-being.
For generations and generations, Ivanov’s family has been collecting and processing all kinds of herbs and plants, using them to prepare potions, medicines and herbal teas. A strong family tradition and lots of knowledge shouldn’t be lost – that’s the reason behind the founding of Te Amo. A heritage, survived through time brought to life in a new modern shape – Te Amo herbal teas.
The name comes from Spanish – Ivanov lived in Spain for seven years, where the local people inspired him to make this vital decision to come back to Bulgaria and continue his legacy..

Produced in Bulgaria, Te Amo is made from carefully chosen herbs handpicked from the mystical Bulgarian mountains. 100% organic and with a personal touch, All the herbs are gathered in only one day of the year – Eniov den. ( This is when the day and the night are equal, and the elders believe this is when the herbs pick in the healing properties). Te Amo teas are a spiritual journey for the senses. With proven health benefits, the teas are made with much love to give you the best cup of tea – a fusion mixture that heals/relaxes your mind and body.

The Logo Concept

Based on the direction Mr Ivanov has given to us, we came with a concept for the logo. The idea in the icon was to present an intimate and cosy mood; at the same time, it had to look classy, luxurious and elegant, and still be associated with tea.

In Te Amo’s logo concept, we combine the intimacy of chocolate, the charm of the coffee, and the herbal tea spirit. In other words combination of test, smell and nature.

About the Brand and the package concept

• Needs to move away from the mindset of being a manufacturer and see Te Amo as a limited edition-personal.

• Te Amo needs to be solid but luxurious and elegant, conveying the current market-driven nature of the tea business and communicating the trustworthiness and dependability of an old company with long traditions. Needs to position them well against competitors such as TWG, Art of Zayne, Zealong, Te. Also, prove that Te Amo is about the intimate atmosphere created by the richness of the taste and the elevation of the spirit by satisfying the senses with the complexity of the aroma (preserved by the special way of drying the tea).  

Different in many ways. Not only perfectly related to and complimenting the brand, but also very revolutionary and YES it is something no one has seen before.

Different in many ways. Not only perfectly related to and complimenting the brand, but also very revolutionary and YES it is something no one has seen before.

Mursala tea from the heart of Rodope Mountains

Mursala tea is a perennial plant. It is considered a herb with unparalleled healing power. The plant from Mursalitsa, over the Rodope village of Mugla, is regarded as one of the wonders of the Rhodope mountain. The legend says, God Dionysus, himself has chosen the place where the herb would grow. Up to this day, ancient rituals are taking place at the time when it is picked up.

Rosehip tea from the heart of Rodope Mountains

Our ancestors thought the Rosehip had good magic. They attributed to her a miraculous force capable of reviving the flame of feelings. The astrologers say that the Rosehip is under the domination of the moon.

Most of the herbalists call her “The Queen of Herbs”. This is due to the high content of vitamin C, carotene (provitamin A), lycopene, pectin, vitamins B1 and B2, PP, K. By its vitamin C content, the Rosehip has no analogue.

Chamomile tea From The heart Of Rodope Mountains

IIn ancient Egypt, the chamomile was devoted to the sun and its god Ra. It is a herb of the sun, charged with its regenerative, healing and protective power.
Chamomile means “patience in trouble in the language of flowers,” perhaps because of its ability to survive after someone has stepped on it.

Lemon Balm teafrom the heart of Rodope Mountines

The ancient Romans scented the halls for celebrations and feasts because they thought the lemon balm smell strengthened brain function and improved memory. That is why the students at that time wore wreaths of the plant.
Lemon Balm tea is naturally sedative under high stress. It calms tension and anxiety. It contains the menthol substance, one of the strongest muscle relaxants. It is the relaxation of the muscles that is the first step in the process of fighting stress.