We believe we challenge people to think with our works inspiring them to be purpose-driven and giving them something to believe in. We create branding strategies and identities for purpose-driven businesses intending to influence and lead.
Who?
Metaka Branding studio combines conceptual thinking, creativity and psychology to create powerful branding strategies and solutions for businesses to grow. We prepare companies to start their marketing and sales journey with solid branding and a consistent message.
We successfully create, develop and guide brandings. Metaka is a translation from the Croatian language, and it means bullets. Like the bullets, no walls can stop us, and we hit the targets in the centre. We are proud to serve our clients, and our mission is to help them realise their goals.
Our orange symbolises the fire of passion. Our passion motivates and leads us to make every project unique with a value of art.
Black is the deep water and space colour. It carries power, mystery, knowledge, and tranquillity.
What?
We help businesses to make the right impression and place the desired expectation in the mind of the right audience because every business deserves to connect with the right customers.
We help the businesses to make the right impression and place the desired expectation in the mind of the right audience because every business deserves to connect with the right customers.
The secret behind the successful brands lies in their branding
Branding is not limited only by the visual and the colours of the business but is all the intent influence an organisation creates in the customer's mind.
Branding Strategy Deliverables
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Start selling your brand, not products or services
Defining Brand Purpose, Mission and Vision
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Increase prices by focusing on value.
Customer Avatar
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Attract like-minded customers but also like-minded employees.
Differentiation Strategy
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Use a successful storytelling framework and no longer be confused about how to talk to your audience.
Positioning Strategy
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Get a design that corresponds to your brand message and personality.
Competitors' Research and Report
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Get your mission statement, oneliner, story pitch, value proposition and brand promise for your marketing and website.
Six Months of Free Monthly Consultations
Branding Identity Deliverables
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Start selling your brand, not products or services
Logo Design
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Increase prices by focusing on value.
Typography
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Attract like-minded customers but also like-minded employees.
Brand Frame Elements
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Use a successful storytelling framework and no longer be confused about how to talk to your audience.
Brand Colours Map
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Get a design that corresponds to your brand message and personality.
Icons and Illustrations
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Get your mission statement, oneliner, story pitch, value proposition and brand promise for your marketing and website.
Branding Book With Guidelines
Made your brand your favourite character
People connect to people, not to corporations and firms. They need compassion and understanding, human emotions and personality. To communicate with your customers, you need to module your message and transform your business presence into a human personality to reach people's hearts and minds. Make your brand your favourite characters and develop it so will follow your values and standards.
Perhaps, In the simplest terms creating a brand strategy can be explained by comparing it to the process of writing a fictional character. It can be divided into four main stages, and each part will represent an aspect of the character's development. 1. The brand substance, or as we like to call it - the brand's heart, is the first part of the branding strategy. It includes the brand purpose, mission, vision and values. It is the foundation of any character, and it should be used as a foundation in any business. 2. Brand positioning is the second part of the brand strategy. It is where we determine our hero's position by geography, belonging and conviction or ideology. How is he different, what he believes in and denies, and whom he serves and competes with. 3. Brand communication - is the fourth stage where we give our hero a name. We define his personality, tone of voice and promise to the world. 4. Visual identity - getting to this last stage can only happen by passing through all other steps first. Once we have enough information to create a clear picture of the hero's appearance, we can develop a unique set of design elements that introduce him anywhere - logo, brand colours, fonts and any graphics reflecting his character's personality. The focus of branding is to create an easy-to-recognise, unique and memorable image. This portrait inspires emotions and associations that provoke a sense of belonging, helping the customer recognise himself in the brand.
