Services

Branding Packages

Our branding packages are carefully designed to meet the needs of businesses of all sizes and across various industries. We create customized branding strategies and distinctive identities that not only grab attention but also build long-term connections with your customers. Through strategic planning and exceptional visual design, we help businesses stand out from the competition and present themselves in the best light, ultimately enhancing their reputation.

We also provide customised branding services tailored to each business's unique needs, enabling clients to select the services they need.
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START-UP

Starts at
‍£6000

Perfect for start-ups or small businesses looking to establish their brand's visual identity. It offers a comprehensive designs that reflects the brand's values and mission.

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Visual Identity

  • Logo
  • Brand Elements/brand frame
  • Typography
  • Colour Panel
  • Image Style
  • Iconography
  • Illustrations
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STANDART

Starts at
£14000

Perfect for businesses of any size, it is designed to simplify and systematise the brand's presence. This package provides all the necessary tools to initiate any marketing campaign.

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Brand Scripts

  • Brand Purpose
  • Brand Values
  • Brand Vision
  • Brand Mission
  • Brand Drivers

Positioning

  • Brand Positioning Strategy
  • Brand Differentiation
  • Customer Avatar / Defining
  • the Target Audience
  • Competitors

Communication elements

  • Brand Name
  • Brand Tag Line
  • Storytelling Framework
  • Brand Message
  • Brand Tone and Voice
  • Brand Promise

Visual Identity

  • Logo
  • Brand Elements/brand frame
  • Typography
  • Colour Panel
  • Image Style
  • Iconography
  • Illustrations
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ULTIMATE

Starts at
£30000

This branding package includes comprehensive branding guidelines and is perfect for businesses looking to rebrand or establish a strong branding foundation.

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Brand Scripts

  • Brand Purpose
  • Brand Values
  • Brand Vision
  • Brand Mission
  • Brand Drivers

Positioning

  • Brand Positioning Strategy
  • Brand Differentiation
  • Customer Avatar / Defining
  • the Target Audience
  • Competitors

Communication elements

  • Brand Name
  • Brand Tag Line
  • Storytelling Framework
  • Brand Message
  • Brand Tone and Voice
  • Brand Promise
  • Visual identity

Visual Identity

  • Logo
  • Brand Elements/brand frame
  • Typography
  • Colour Panel
  • Image Style
  • Iconography
  • Illustrations

Exclusive

  • Website
  • A/B Testing
  • Packaging Development and Design
  • Labelling design
  • Product Photography for Advertising and Catalogues
  • Social Media Template Designs
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Each brand package will be delivered to the client in an elegant branding book available in print and digital formats. This branding book will contain all the necessary instructions for utilising the particular brand package. The client will receive all graphic and text files in appropriate formats.  The graphics can be utilised in any professional software or platform (such as Canva), and can be used by businesses without an in-house graphic designer.a div block.

More information about our services 

Brand substance

The Foundation of Your Brand

Your brand’s substance makes it stand out and resonate with your audience. The foundation supports everything from your message to your visual identity. At Metaka, we focus on helping you define your brand's core by clarifying your vision, mission, values, and brand drivers—the heart of what makes your business unique. Without this, any branding effort is surface-level and fails to create lasting connections with your customers.

1. Brand Purpose

The brand's purpose is a short statement that conveys what the brand is all about. It gives a great chance to present your ideology and beliefs and connect to like-minded people. 

2. Brand Values

It lists values you want everyone to follow in your organisation. Must direct how the business behave overall. It should be clear what the brand stands for now and what it wants to be in the future. It is the moral code of your business.

3. Brand Vision

The vision you have for your brand in the short or long term. The Brand Vision is an excellent way for a company to present its idea of how it can change the world for the better. It is also a great selling point showing your business as part of something much bigger than just a profit, can lift morale and be used to unite and serves as an example.

4. Brand Mission

A statement explains how the organisation will achieve its vision and benefit its followers. It extends the brand purpose. Brand Mission unites the team and can also create a sense of emergency. It is one of the essential components of any branding.

5. Brand Drivers

The brand drivers combine the simple description of the product/services, the benefit factor and emotional value. They serve as a value proposition. It manifests how your product or services will benefit and influence the customers. It shows how it will change their lives and status or impact them emotionally or physically. 

Why It Matters: Every successful brand is built on a strong foundation, and Brand Substance ensures your business communicates its core values and vision in a way that resonates deeply with your audience. By addressing these elements early, your brand can grow in a way that feels authentic, connects emotionally with customers, and stands the test of time, providing a solid return on your investment.

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Brand Positioning

Claim Your Space in the Market

Your Brand Positioning defines where your business stands in the market and how it differentiates from competitors. It's about ensuring your message resonates with the right audience and presents a compelling reason for them to choose your brand over others.

1. Customer Persona

We will create a fictional personality of the brand's ideal customer. It will help us define your potential customer and what problems you need to solve. It is mainly segmented by demographic, psychographic, behavioural and geographic types, but we will help you define it in greater detail.

2. Brand Differentiation

With brand Differentiation, we will help you define the specific behaviour of the business and the individuality in communication and message, both visual and copyright. It is analysing the strong and weak points of the brand and its unique point of sale. It is part of the positioning that presents your visual difference.

3. Competitors

That step is detailed research delivered in a complete report showing competitors' brand visuals, behaviour, presence, character, voice and storytelling frameworks. 

Why It Matters: Its target audience easily recognises and remembers a well-positioned brand. By understanding your customers and competitors, we help you carve out a distinctive place in the market, ensuring that your brand's message, values, and offerings align with the desires and needs of your audience.

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Brand Communication Elements

Bring Your Brand to Life

Your Brand Communication is how your brand speaks to the world. It's not just about what you say but how you say it—your brand's personality, tone, and promise are essential to connecting with your audience emotionally.

1. Brand Name

The business name is one of the most essential and strategic steps. Creating a good brand name is critical to the brand positioning in the market and the prospect's mind. The brand name is a promise that customers will associate with any new product or service the brand launch.

2. Tag Line

Short phrase to highlight, describe or motivate the audience. It is a memorable description that communicates the brand message.

3. Storytelling Framework

It is a pattern of steps in the brand utterance, a structured format that communicates what you're seeking to achieve for your specific target audience. It is a framework of how the brand presents its messages. It creates a dynamic of expectation in the audience.

4. Brand Personality

Forming specific characteristics and shaping the brand in a more human form (character archetype) to be easily understood and accepted by its audience.

5. Tone and Voice

Connecting on a deeper level with the brand audience by tuning the tone of voice and the language to what its audience use.

6. Brand Message

Oneliner is accessible to understanding a message which tells a story. In many brands, the brand message is a combination of the brand vision and the brand mission. It is directed towards a pre-determined market segment and considers what the customers want to hear, what the brand can provide, and what the competitors are already providing.

7. Brand Promise

It is a short declaration/statement of what the brand promise holding to its values. It can be used in marketing but only internally as a guideline of what the brand stands for and is ready to do for the customers.

Why It Matters: Strong communication ensures your brand feels human and relatable. By crafting clear, consistent messaging that speaks directly to your audience, we help you build trust and create a loyal customer base. Your audience should not only recognise your brand but feel connected to it.

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Visual identity

Make Your Brand Unforgettable

Your Visual Identity is how your brand looks and feels in the eyes of your customers. This includes everything from your logo to the colours and typography you use. It's your first impression and must leave a lasting impact.

1. Brand Logo

It is the essential symbol of the organisation. One of the visual expressions of the brand creates a direct association in any brand presence. It is a crucial part of the brand's visual, connecting all its designs.

2. Brand Frame /Assets

It is a unique shape, pattern, or combination of graphic elements forming a repeatable frame over any media the brands are using. It emphasises the logo or the brand's tagline in most cases. Frequently is placed on the page corner carrying the brand colours, generally used to highlight contacts or other important information.

3. Typography

Also, one of the essential elements in the brand visual. The right font and typeface emphasise the brand character and overall, the brand message. The typography promotes legibility and helps communicate the messaging, tone, and sentiment of a design.

4. Colour

The colour and logo are the first perception customers will have of the brand in many ways. The colours bring specific associations and emotions. It helps to emphasise the brand character and reinforces the brand tone of voice.

5. Iconography

The style of icons used by the brand must theme with the overall brand visual. As part of the brand message, they create direct associations.

6. Photography

Photography plays an essential part in branding, especially in present times. With the progress of social media, it is crucial to keep consistency in the brand imagery. Brand photography needs to follow a consistent mood, colours or emotions.

Why It Matters: Your brand's visuals are often the first thing your customers notice. A solid visual identity helps your brand stand out and remain memorable after a customer interacts with you. By crafting a cohesive and stunning visual experience, we help you build an emotional connection with your audience beyond your products and services.

Book your branding
consultation now

Book your branding
consultation now