A woman with perfect brown skin and blonde braids wearing a white swimsuit. She is lying on a bed with white sheets and pillows. She is holding two shea butter in her hand. Poster part of a cosmetic beauty shoot.

Shea Butter from the heart of Africa

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Toya is a young entrepreneur who lives in London. Still, her passion for making cosmetics lead her back to her roots in Ghana. In search of the formula for perfect skin, she found her inspiration in the magical fruit of the kpakahili tree (shea tree). The local people in Ghana from generations are using the natural power of the fruits in their traditions and ceremonies. The shea tree grows naturally in the wild in the dry savannah belt of West Africa from Senegal in the west to Sudan in the east and onto the foothills of the Ethiopian highlands. It occurs in 21 countries across the African continent.

A woman with perfect brown skin and blonde braids wearing a white swimsuit. She is lying on a bed with white sheets and pillows. Poster part of a cosmetic beauty shoot.A portrait of a beautiful woman with perfect smooth brown skin lying on a bed with white sheets and pillows. She is holding a shea butter jar in her hand. Poster part of a cosmetic beauty shoot.A man and a woman with perfect smooth brown skin in white swimsuits lying on a bed with white sheets and pillows. A poster part of a beauty cosmetic shoot.A man with perfect smooth brown skin lying on a bed with white sheets and pillows. He is holding two shea butter jars in his hand. Poster part of a cosmetic beauty shoot.A woman with perfect brown skin and blonde braids wearing a white swimsuit. She is lying on a bed with white sheets and pillows. She is holdind a she butter jar in her hand. Poster part of a cosmetic beauty shoot.

Rich and Premium in Brown

In this session of the Nkuto advertising campaign, the concept lingers on darker shades of brown. This colour possesses earthy, rich, luxurious traits the brand has harnessed to create a visual perception that feels premium.

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A young man with perfect brown skin wearing a brown top laying on a bed with brown sheets and pillows. He is holding a shea butter jar. Photo part of a cosmetic shoot.A handsome young man with perfect smooth brown skin wearing a brown top and white pantaloons laying in a bed with brown sheets. He is holding a shea butter jar in his hand. Poster part of a cosmetic beauty shoot.A cute black girl lying on a brown sheet wearing a brown swimsuit, holding a shea butter jar in her hands. Photo part of cosmetic, beauty shoots.Man and woman wearing brown tops lying on brown sheets and pillows facing each other. They almost touch hands in the middle reaching cosmetic jars with shea butter. Photo part of cosmetic beauty shootsBeautiful black girl wearing a brown top lying on a brown sheet holding a shea butter jar in her hands. Photo part of cosmetic advert shoots.
Photo of a shea butter cream taken on beach sand. The poster is part of cosmetic beauty shoots.

Embrace the summer with perfect skin

Mr Nkansah was ahead of the summer product advertising campaign. His requests for the photos were all about the summer vibes. He reached out to us with an idea for a series of e-commerce posters. We present a concept of photos and light focused on the confidence everyone should have with his skin and colour. We incorporated traditional Ganah accessories wared by royals in the photos, highlighting the luxurious sensations and the special care over the skin, the richness of the product containing the natural formula for perfect skin.

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A beautiful brown girl in a pink swimsuit sits on a chair holding a shea butter jar. The focus is on her in the far distance, a blurry beach and sea. Photo part of beauty cosmetic shoots. A woman with perfect brown skin and blonde braids wearing a pink swimsuit. She is holding and facing a shea butter. The focus is on her in the back is a blurry beach and sea. Poster part of a cosmetic beauty shoot. A handsome brown man with sunglasses in a pink swimsuit sits on a chair drinking cocktail. In front is a table with three shea butter jars. The focus is on her in the far distance, a blurry beach and sea. Photo part of beauty cosmetic shoots.

What we did

Art directing:
Project Coordination
Concept Development
Colour Harmonies
Lights & Composition
Poses & Expressions
Retauching Coordination

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